Liv’s First Holiday Event

Last weekend we had an amazing holiday event to officially kick off the season. I know it’s a bit early – there was some groaning whenever our DJ played a xmas tune – but we wanted the party to coincide with the launch of our holiday clothing collections and the first unveiling of our winter merchandising. Julie B. and the entire Liv team did a fantastic job transforming the store into a winter wonderland. It’s very exciting to see my vision come to life. We’ve been planning ‘Holiday at Liv’ since the summer!

It doesn’t seem so long ago that Julie and I were sitting around the house in Maine (more on that later), choosing the Robert Frost poem which was our inspiration for the window and sketching all the vignettes. And now here we are!

All that to say the event was a smashing success! We sold tons of clothing. When I first opened Liv - with equal parts furniture, linens, accessories and clothing – my philosophy was that the customers would tell us what they wanted and that would be the direction we would go. Well, the people have spoken! You clearly want more clothes! So it shall be. If you’ve been to Liv a few times, you’ve probably noticed the clothing department growing and expanding in all directions, and that’s because we are listening to you! You can still expect to see linens and French furniture in our store - we are Au Lit after all – but we will continue to edit and fine-tune our products as we continue to listen to your feedback. 

For now, welcome to my blog and welcome to my life! 
(Who the bleep is Joanna anyway, you might be wondering? Stay tuned…)

Welcome to LIV

Welcome to LIV

Julie B. - Assistant Creative Director Extraordinaire

Julie B. - Assistant Creative Director Extraordinaire

Lovely Aliya

Lovely Aliya

DJ Robbie + Moose

DJ Robbie + Moose

- xo, Joanna

Joanna Goodman is Co-Owner and Creative Director of LIV by Au Lit and Au Lit Fine Linens. Joanna is also an accomplished author.

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