Fashion’s Night Out
Saturday, August 29th, 2009You may already have heard about Fashion’s Night Out. Here’s what it’s all about:
“In a global initiative to promote retail, restore consumer confidence, and celebrate fashion, U.S. and international editions of Vogue are coordinating evening extravaganzas in their respective world fashion capitals.”
http://fashionsnightout.com/
FNO, which happens Sept 10th, involves boutiques and department stores in select cities staying open till 11pm and offering all kinds of fabulous events, celebs, and customer service incentives…except discounts. The idea behind it, as per the quote above, is to get people shopping again, without guilt, and without the price slashing consumers have grown used to since the fall of ’08.
At LIV, we have been discussing whether or not to celebrate Fashion’s Night Out by doing our own thing on Sept 10th. As far as we know, Canada is not officially participating, but we love the cause. Here’s more about it from this month’s Vogue:
“So be honest, you’ve missed it, haven’t you? Shopping, I mean…Shopping isn’t even a guilty pleasure anymore; it’s just guilt. Yet since you’ve barely done it these past few months or more, you’ve gradually come to realize what it really means:…the opportunity to express your sense of self and style… Well, enough’s enough. Time to shop with pride again! With FNO, everyone wins. It boosts the industry. If we don’t shop, people lose their jobs – really, it’s as simple as that.”
-Vogue, Sept ’09
Are you ready to shop again? Should we have a party at LIV on Sept 10th in honour of shopping and new fall clothing and reinvigorating the economy? Let us know!
Joanna Goodman is Co-Owner and Creative Director of LIV by Au Lit and Au Lit Fine Linens. Joanna is also an accomplished author.












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