With spring just a few months away, there’s a lot to look forward to…including the latest arrivals at LIV!!! We’re excited to announce our newest collection…CLU, haute-couture for the t-shirt.

Founded in 2004 by  Seung Lee and Jin Lee, Clu is inspired by the easy-going and laid-back lifestyle of West coast.The duo have gone beyond creating a simple and understated clothing line…they create haute-couture for the t-shirt. Originating with (and perfecting) the simple t-shirt, the line has evolved into everyday basics with a mix of soft fabrics and innovative cuts. Clu is derived from the french word clou which means nail; a simple and graphic object, which is a concept symbolic of the line itself.

Clu has found its roots in high end boutiques in Los Angeles such as Liza Kline and Fred Segal, making the trendy and chic tee a must-have for celebrities and fashion insiders.

♥ Soft and Silky

♥ Innovation+Sporty Look

♥  Grey+Red+Black=Timeless

♥ Bubble Cuts

♥ Color Block Patterns

♥ Simple and Classic

Indulge in a haute-couture tee

Until the next post…toodles!!!

Sources: luxelabel;mahalo;fabsugar;ssense;fashion spot.

- xo, Joanna

Joanna Goodman is Co-Owner and Creative Director of LIV by Au Lit and Au Lit Fine Linens. Joanna is also an accomplished author.

This entry was posted on Thursday, January 14th, 2010 at 7:14 pm and is filed under Just Arrived, LIV by Au Lit, Labels, Must Haves. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.