We take customer feedback very seriously and are constantly striving to improve our products and services.
Recently we noticed that our Au Lit pillow wasn’t getting the positive reaction we’ve come to expect, so we decided to try it out for ourselves. Our customers were right: we found it to be slightly too firm. Although everyone liked the price of the Au Lit pillow ($120 Standard), they were willing to pay more for that perfect fit. As you know, good value is really important to us, so we wanted to continue to offer a reasonably priced, 100% goose down pillow that our customers would adore.
Over the past few months, we’ve been working with our down manufacturer to find a solution. We started experimenting by adjusting the amounts of down in each pillow and trying different shells with different thread-counts. After multiple samples and several restless nights of testing, we finally achieved success! Decreasing the amount of down by a couple of ounces for a softer loft and upgrading the thread-count on the shell has completely transformed this pillow. The Au Lit pillow is now new and improved, providing a perfect mix of soft to medium support and best of all, at exactly the same price!

The feedback has been fantastic so far and it’s become my new favourite pillow to recommend to all my friends and family. It’s perfectly squishy, but still supportive.
Considering the quality of this pillow, you will have a hard time finding better value elsewhere. If you see down pillows at a box store or discount store at a so called “bargain prices” you can bet it’s not the real thing. With down products, as with anything that is an investment, you get what you pay for.